Fire services unite to launch #BeMoorAware campaign 2025

WYFRS launches campaign to protect moorlands from wildfires

With the arrival of warmer, drier weather, West Yorkshire Fire and Rescue Service (WYFRS) has launched its seasonal #BeMoorAware campaign for 2025.

This initiative is designed to safeguard our moorlands and rural communities from the increasing threat of wildfires.

Public Space Protection Orders (PSPOs) are in place across district moorlands, strictly prohibiting activities such as BBQs, open fires, sky lanterns, and fireworks.

The heart of the #BeMoorAware campaign is a message for everyone to act responsibly when enjoying our natural spaces. Members of the public are urged to:

•    Act Responsibly: Avoid using BBQs, open fires, or fireworks on the moorland.

•    Dispose of Rubbish Properly: Take all rubbish home after picnics - especially glass bottles—and adhere to the countryside code.

•    Report Hazards Immediately: If you spot a fire or hazardous activity, dial 999 and ask for the fire service without delay.

•    Understand the Consequences: Reckless actions can result in severe fines and even imprisonment.

•    Protect Wildlife: Wildfires not only devastate our landscape but also consume significant fire service resources and harm local wildlife.

Each year, wildfires destroy thousands of acres of countryside and critical wildlife habitats, inflicting significant economic, environmental, and social impacts. In response, WYFRS has intensified its wildfire preparedness efforts, with crews undergoing enhanced training and conducting equipment trials across West Yorkshire’s moorland. These proactive measures ensure that our firefighters are fully equipped to respond swiftly and effectively to any fire emergency.

Assistant District Commander for Kirklees, Imran Ali reinforces this message:

"As the weather gets drier and warmer, we unfortunately see an increase in moorland fires. Protecting our countryside is a shared responsibility. The moors are there for everyone to enjoy, and we want everyone to act considerately. With warmer weather ahead and the recent change to longer daylight hours, it’s even more critical that we work together to prevent fires. Let’s learn from the past and ensure that our beautiful moorlands remain safe for all."

Kate Divey-Matthews, Project Manager for Landscapes for Water and Wildfire lead at Marsden Moor, emphasises the critical role of community vigilance:

"The small National Trust team at Marsden can’t be everywhere at once, so we encourage everyone enjoying the moors to report anything that could put the environment at risk. All moorland fires are started by people, either deliberately or accidentally. Never use open flames on the moorland, and if you see a fire or a BBQ on Marsden Moor, call 999 and ask for fire. This prompt action can lead to a quick response and potentially less damage."

WYFRS say if you spot a fire on our moorland:

·         Move to safe place and call 999 and ask for the Fire Service. Provide as much details as you can including size of fire, location, and terrain. You can also use the app – What3Words - for a precise location.

•         Don’t tackle the fire.

•         Self-evacuate the area as soon as possible – these fires can spread fast.

•         If you see any suspicious activity or a fire that is been deliberately set, call 999 and ask for the Police.